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There are many rewards to embracing ethical practices in your business. Many of them integrate with your advertising and marketing efforts. That may sound like a far-fetched idea but it is not if you know market audiences. If a business is known for being ethical, then consumers will gravitate toward brands that are actually like this. Not only that, but consumer loyalty is stronger for those brands as well. All of this translates to growth and profits, something that most people are actually not aware of. By doing business practices that are both good and ethical, you can achieve the same results. Consumers only understand this once you explain this to them thoroughly.
There are many negative consequences to consider. They may arise from time to time. This is why you have to create various policies and procedures that are comprehensive and ethical. Both owners and board members of the company should respect ethical approaches to business. This is just what needs to be done. Very often it is the intensely competitive nature of business that tempts people to engage in unethical practices. This type of philosophy applies to both realized practices and in business. Doing the right thing over and over can be very frustrating, but there are many advantages to conducting yourself and business this way.
Too many times we have seen companies bear the brunt of legal action due to unethical activities. In such instances, the various fines have been staggering and forced businesses into bankruptcy or nearly so. As you can see, being ethical can definitely pay off in the long run. Once they think they can get away with something, then they keep doing it. In time, they begin to expand their unruly ways into other types of behavior and decisions. Businesses will do the exact same thing, and they’ll do it until the parental influence of the courts intervene.
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It is often thought that starting a small business is difficult, yet this is not the case if you can overcome certain things. Becoming a business owner does not happen overnight as you must unlearn how to become an “employee”. Business success means more freedom, having the ability to do what you want, which also means to have success and failure. In this article we’ll be focusing on some important principles you must follow to succeed with a small business.
Networking is, in essence, an art in which you learn how to present your business to people yet not in an over aggressive manner. You simply need to talk to people, and not push them, as you try for the sale of your product or service. However, in many cases, someone will be genuinely grateful to learn about your business if you can offer them a solution that they’ve been seeking. After telling them about your business, depending upon their reaction, share more information with them. Networking is also called the art of selling which means you know how to read people as you move toward a potential sale.
Being flexible in whatever business you are doing is important. You have to always be willing to change what you are doing and modify your business model to make it successful. For instance, people that still send faxes instead of e-mails or text messages are behind the times and their business may suffer from it.
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Do you want to succeed with your small business? Most people do, however, they are unable to do very well because of making small and costly mistakes that you should avoid. Finding that happy medium between succeeding in business, and making your customers happy, is the ultimate goal. The following is a quick overview of how you can stay profitable, yet make sure that your clients are always satisfied with your business decisions.
Without being too overaggressive, when you interact with people, show them what you do and what your business or service has to offer. It is basically the art of selling, yet without the people realizing they are being sold to. Regardless of what you sell, if presented in the right way, to someone that is actually looking for what you are selling, they will be happy that you are showing them your product or service. People usually give you signals as to whether or not they are interested in what you have to offer. Networking is also called the art of selling which means you know how to read people as you move toward a potential sale. To really succeed quickly, we should always find someone that is successful and follow what they do. This can take the form of reading books, visiting certain online forums or going to seminars or conferences. If possible, try to meet such people in person. Even if they don’t become your personal mentor, you can learn a lot even from brief conversations with people who have gotten where you want to go. Starting an online business can sometimes be very profitable, especially if you meet entrepreneurs that do online marketing. To get free advice from an online guru, the easiest way to drain their brain is to buy a product from them at a seminar that you attend. One way that you can make sure that you get answers to meaningful questions is to determine what questions you want to ask in advance.
There are many reasons that you should set goals prior to starting your business as it can help you focus on what you need to achieve. Your achievements will definitely be determined by the quality of the personal and business goals that you write out before you start your business. It’s best to have both short and long term goals. You may, for example, have a vision of having your business reach a certain point in five years. Short-term goals, on the other hand, can be what you want to achieve in the next seven days. Goal-setting is always much easier to accomplish if you take a specific amount of time to write them down. They should be in a place where you can readily see them, which can be on a piece of paper or saved on your computer -preferably both. You won’t always meet every one of your goals, but they can definitely help you focus.
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How The hedgehog Got Its Name

This week’s episode of It’s Okay To Be Smart (below) focuses on a very special chunk of DNA and the things that it does, part of a family of genes that help sculpt complex body shapes across the animal kingdom, from fruit flies to fish to humans to hedgehogs. Sonic hedgehogs, to be exact.

Sonic hedgehog is a gene that every vertebrate carries that, working in beautiful concert with dozens of other developmental genes, helps guide and shape everything from your spinal cord to your face (as Emily showed us in the recent Two-Faced Calf episodes on The Brain Scoop). It helps the developing embryo determine which is the front side of the hand and which is the rear. And coolest of all, it helps precisely five fingers sprout, not four, not six, and determines which will be the thumb and which will be the pinky. 

It also has something to do with the evolutionary biology of The Simpsons, but we’ll have to save that for another post. 

Sonic hedgehog isn’t the only hedgehog gene we carry. We also carry inside our DNA an indian hedgehog and desert hedgehog. So what’s up with the names? Our array of hedgehogs (that’s the official term for a group of hedgehogs, as it happens) are all related to a gene from fruit flies.

In the late 1970’s Christiane Nüsslein-Volhard and Eric Wieschaus randomly mutated fruit flies and (quite literally) combed through them by the tens of thousands looking for interestingly deformed mutant embryos. Pretty macabre stuff, if it wasn’t flies, eh? Based on this screen (which won them the Nobel Prize), they discovered a swarm of genes that affect how the fly’s body decodes its form (read their original paper). And they gave those genes funny names based on funny patterns or phenotypes in the mutant embryos.

Why? Well, it’s possible that Germans have some hidden sense of humor that they aren’t telling the rest of the world about, but it’s more likely that they named the genes this way because that’s how Thomas Hunt Morgan, master of mutant flies, did it.

How do you get a hedgehog from a fruit fly? Let’s start with a normal fly embryo. Usually these tiny worm-beasts display an elegant, banded pattern of “denticles”:

Well, one of the random mutations that Christiane and Eric identified resulted in a scrunched up embryo with completely bunched denticles. The reasons for that scrunchiness are complex, but if you want to know more, read up on the treasures that lie within pair-rule genes and gap genes. Anyway, since fruit fly folks name genes based on what the mutant looks like (e.g. wingless, yellow, curly) they named it hedgehog!!

Relatives of that gene in other animals were discovered in the following years in many other species, and thanks to the finely tuned comedic skills (and long nights at the pub) that biologists are known for, we ended up with Indian, Desert, Sonic, and in fish, even Tiggywinkle hedgehogs. And that hedgehog lives in every cell, brought out of its burrow with careful genetic choreography to make you the thumbed wonder you are today. Ain’t biology adorable? 

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